Start with strategy
Everything else follows

For small business owners & solo entrepreneurs
in the service & consumer products sectors

Arian Roefs Business Consultant, empowering small businesses through strategic consulting

Hi, I’m Arian

I specialize in collaborative strategic planning

Before we dive in,
let's see if this sounds like you:

Want to make decisions with confidence instead of second-guessing yourself?

Need a roadmap that guides every important business decision?

Curious about financial projections that show you clearly what success looks like?

Looking for clarity on scaling your services, positioning, and sustainable growth strategy?

Struggling to make confident decisions about manufacturing, product development, and go-to-market strategy?

Ready to transform your business idea into a step-by-step action plan?

If you said yes to most of these,
we should probably talk.

Most business owners jump straight into execution: building websites, launching products, running ads. Without ever creating the strategic foundation that ties it all together.

I help small business owners build that foundation first.

Why Strategy First transforms your business

It’s the foundation that makes everything else work.

Is your business service-based or product-based?

Service and product businesses face different strategic challenges.
I work with both types and approach each from a different angle to ensure the strategy fits your specific needs.

CONSUMER PRODUCT BUSINESSES

⬇

Your product vision needs more than just a great idea

Have you dreamed up an innovative consumer product but feel overwhelmed by the strategic decisions ahead? Product-based businesses face a complex web of interconnected strategic decisions that service businesses never encounter: manufacturing, inventory financing, international logistics, and go-to-market strategies. The stakes are higher, cash flow cycles longer, and one wrong choice early on can cost you months of time and thousands of dollars, leading to years of cash flow and operational challenges.

Why product businesses need specialized strategic planning

Unlike service businesses, product companies must navigate all these decisions before generating their first dollar of revenue. You need a strategic foundation that addresses these unique challenges, not generic business advice.

Through my collaborative strategic planning process, specifically adapted for product businesses, we'll build a comprehensive roadmap that transforms your product concept into a viable business model. Drawing from 10 years of hands-on experience building my own international product business—from initial concept through manufacturing, distribution, and successful exit—I understand every challenge you'll face because I've successfully navigated them all firsthand.

SERVICE
BUSINESSES

⬇

Your service business needs strategic clarity to scale

Are you an expert in your field but struggling with positioning, pricing, and scaling without burning out? Service businesses face unique challenges around client acquisition, recurring revenue models, and moving beyond trading time for money.

The strategic decisions you make about your business model, growth approach, and client relationships will determine whether you build a scalable, profitable business or remain stuck in the day-to-day grind. Here are examples of what strategic planning can address, tailored to your unique situation and goals.

Through my collaborative strategic planning process, we'll determine the right strategies for service packaging and pricing models, market positioning that differentiates you, building recurring revenue streams and passive income opportunities, targeted marketing that attracts ideal clients, referral systems and strategic partnerships, cash flow management and payment terms optimization, and systems that scale your expertise without losing quality. We'll also create your story and vocabulary that resonates with your ideal clients.

Drawing from years of working with service-based entrepreneurs from consultants and agencies to professional services and creative businesses, I understand the specific growth challenges you face and how to strategically overcome them.

Through a collaborative process, I develop custom strategic plans that become your business compass. Not a generic template. Not someone else's framework. A strategy built specifically for your business, with your active input on every decision.

Here's what makes this different: You don't just receive recommendations, you help create them. This means you understand the reasoning behind every choice, you're genuinely invested in the outcomes, and you actually follow through on the plan we build together.

In 3-4 focused sessions, you'll walk away with practical recommendations, clear timelines, measurable goals, and detailed financial projections that ground your vision in reality. Marketing strategy, operational priorities, revenue targets, all working together as one cohesive roadmap.

When you start with strategic clarity, every other business decision becomes easier and more effective.

Imagine having absolute clarity on your next 12 months. Knowing which opportunities to pursue and which to pass on. Having financial projections that show you exactly what success looks like and how to get there. Making marketing decisions from strategy, not guesswork.

This is what happens when you build your business on a strategic foundation instead of figuring it out as you go.

Strategic planning isn't something you do when you're stuck, it's something you do first to avoid getting stuck.

When you start with a custom strategic plan:

• Your marketing becomes focused and effective because it's based on clear positioning

• Your financial decisions are confident because you have detailed projections

• Your daily priorities are obvious because they're tied to measurable goals

• Your growth is sustainable because it's built on strategic advantages, not just hustle