Do you know what you don’t know?

𝗔𝘀 𝗮𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿, 𝘆𝗼𝘂 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄.

This is perhaps the most dangerous challenge for any business owner. You can solve problems you're aware of, but what about the critical issues that aren't even on your radar? The opportunities you're missing? The risks you don't see coming?

These blindspots exist in every business, regardless of how experienced or knowledgeable the owner is. That's why strategic business sessions with an outside perspective aren't just helpful—they're essential to uncovering what you might otherwise never discover on your own.

Consider these blindspots that solo entrepreneurs and small businesses sometimes don't even realize they have:

• The consultant who's never heard of "value-based pricing" and keeps charging hourly rates, unaware they could be earning 3-5x more for the same work by pricing based on client outcomes.

• The small business owner who doesn't know their website is invisible to Google because of technical SEO issues, wondering why online marketing "doesn't work" for their industry.

• The solopreneur who has no idea that a simple change in their customer journey could double their conversion rate, because they've never had anyone review their sales process objectively.

• The new business owner who doesn't realize they're eligible for specific tax incentives or grants that could save them thousands, simply because they didn't know these programs exist.

These blindspots aren't failures - they're opportunities hiding in plain sight. But identifying them requires stepping outside your bubble and gaining perspective from someone who can ask the right questions.